Skip to content
Try OmniGraph

No More Copy-Paste: Disc tree’s Journey to Smarter Content

IMG_2945

Industry

Retail

Challenge

Disc Tree, a Danish e-commerce company specializing in disc sports, needed a more efficient way to manage thousands of product descriptions and translations across multiple languages. Manual processes were time-consuming, prone to small errors, and made catalog-wide updates nearly impossible.

Results

With OmniGraph, Disc Tree can now create, translate, and update content directly in one place. The result is faster workflows, higher quality texts, and the ability to make large-scale improvements that were out of reach before.

Key Product

OmniGraph AI Platform

disctree.dk
2-3K
product texts with consistent quality
3
languages updated in one workflow

Before, it would have been unthinkable to update thousands of product descriptions across three languages. Now we can do it in under an hour.

Philip Larsen

Founder

No matter how much time we spent before, we could never have reached the quality we get today.

Philip Larsen

Founder

It hasn’t just optimized our process, it has opened new opportunities. Things we simply couldn’t do before are now possible.

Philip Larsen

Founder

IMG_2944

About Disc Tree

Disc Tree is dedicated to growing disc sports in Denmark through events, training, and the sale of high-quality discs and equipment. With extensive coaching experience from beginner to elite level, the company aims to share the joy of disc sports with communities, schools, and companies.

The shop offers leading international brands in disc golf discs, bags, and accessories, as well as custom-designed discs for those looking for something unique.

 

.

The Challenge

Disctree, an e-commerce company managing thousands of disc sport products across multiple languages, faced major content and inventory hurdles. Writing product descriptions manually was slow and repetitive, often resulting in typos, inconsistent tone, and texts that lacked variety. Translations created even bigger issues: technical terms like driver were mistranslated as chauffeur, and the brand name Disctree itself was frequently distorted.

Without one unified system, the process required multiple apps, manual corrections, and endless proofreadin, costing both time and quality. On the inventory side, forecasting was largely guesswork. Supplier limitations made it difficult to order the right products in the right colors, which led to stock imbalances and uncertainty

The Solution

By adopting OmniGraph, Disc Tree was able to centralize content operations. Product descriptions can now be created, translated, and maintained in one place. Repetitive tasks are automated, translations are accurate, and the overall process is much faster.

Crucially, the platform also makes it possible to roll out changes at scale. Updates that once felt unthinkable, such as adding a new Features & Benefits section to 2–3,000 products in three languages, can now be completed in under an hour.

The Results

With OmniGraph, Disc Tree has transformed the way it manages product content. Product descriptions that once took significant time and effort are now created in minutes, with higher quality and consistent style across multiple languages.

The ability to update thousands of texts centrally has freed the team to move faster and make continuous improvements that were previously impossible. Catalog-wide updates across three languages, once unrealistic, are now done in a matter of hours.

Overall, OmniGraph has optimized Disc Tree’s workflows, improved content quality, and opened new opportunities for growth.

Ready to get started?

Call to action